Wednesday, January 07, 2009

I recently read a comment by a reader regarding US automaker bailouts and "Buy American" :


you want us to "step up".......the gov't wants us to "step up".........the car makers certainly want us to "step up"...........try this one:

buy an American car....get a lifetime guarantee for the vehicle....yes, we've gotta maintain the vehicle, etc, etc......but, no tricky clauses, no "gotcha's".......plain language

You, the Buyer, get a lifetime warranty....PERIOD!

it's good for the car industry, it's good for the autoworkers, it's good for the tax revenue for the local and national economies.........and it's good for us , singularly and collectively



I'd like to piggy back on that idea:


The majority of Americans have a car payment in their budget...and there always seems to be one year after year. The budget also has a maintenance of car expense.
We as a nation are trying to become fuel efficient. We need to reverse the loss of industry technology and jobs in the US. The budget also requires an insurance expense. So how much is the cost of vehicle, maintenance, insurance, repair etc. over the complete lifecycle of transport means...for the average automobile owner today?

Suppose:

Suppose you could acquire a fuel efficient basic no luxury automobile...much like a lease except that full lifetime maintenance would be included. And suppose the car manufacturer determined the lifetime cycle of that car and replaced it when it became more practical than repairs it was doing. Suppose that the funding (for awhile) for the process was guaranteed by the government based upon the car manufacturer producing said automobile with specified and improving gas mileage or equivalent in alternate energy sources? And suppose the manufacturer was required to perform safety inspections on these cars as they cycled through their dealer's garages. Suppose they also covered repair/replacement from accident (mechanical coverage only). And since most manufacturers have an appendage corporation that makes loans, they would have to provide such loans based upon very prudent requirements.

Now say, you didn't have to take your car to the dealer to be serviced but could go wherever you wished...manufacturer support etc. is dropped...but it's your choice.

Now say you didn't have to get one of these low cost no frills cars with efficient gas mileage...no problem, buy what you like and care for it as you wish.

American citizens only! American made only. No contracting out to foreign companies for parts, labor, design etc.

Now there are various considerations that need to be built in to make this work, however this is only a concept paper.

What might the impact be regarding this (E)conomy-based (T)ransport - et-car:

For this et-car:
1. Two, four and six people versions...et2, et3, et4 cars...maybe
2. The two people version might be a three wheel very economical, minimal speed, vehicle with few amenities like one of the types currently coming into the market.
Gets you from point A to point B protected from weather with groceries at 45 MPG at max speed of 55mph. All might just be one color.
3. Economical life cycle considered. data, maintenance, et-car identity, insurance-repair-replacement-reuse-recycle


For the populace:
1. People regardless of income bracket could get suitable basic transportation... with no repair surprises, insured, safe, affordable, guaranteed transportation for a single monthly fee. Quality improvement.
2. More American made jobs
3. Potentially safer for all travelers
4. Government support for re-education for needed skills to produce everything in the US.


For the manufacturer/business:
1. Government financial support for re-design development
2. Guaranteed investment return for quality versus repair costs
3. Government support for start of businesses supporting the e-cars parts
4. More American made business
5. a standard sized et-car for more efficient parking facilities

For the nation:
1, Lowe unemployment
2, Bailout with targeted results
3. Return of technology and technicians
4. Effective use of job core type social programs in education and employment

Needed:
Departments Labor, transportation, treasury, HEW, etc. coordination - one heck of a lot of political power pressure with squabble suppression ability. Automaker acceptance or no bailout.

It has been said that Henry Ford had a vision of the common man being able to have automobile transportation within his means - and he created an industry to do that which enhanced the industrial might of the US AND provided a good job for employees.

It's time to do that again.